Tell me if this sounds familiar.
You currently sell a premium (or complicated) offer that you're really proud of… but your conversions aren't as strong as they could be.
It seems like you're spending most of your energy emailing or DMing potential customers back and forth to ease fears, explain your offer in greater detail, and answer the same FAQs over and over. This is taking up a lot of your time, and the slow crawl toward consistent profitability is KUH-ILLING YOU.
Systematizing your sales funnel with a sales page felt like the perfect next step, so you cobbled together some strategies you found on Google or purchased a flimsy swipe file from an influencer that promised you instant results. The problem? Your attempts still aren't paying off and your frustration is through the ROOF.
Something is falling flat and you don't know how to fix it.
Before you start hyperventilating, take a deep breath. I'm going to get you out of this mess.
I'm not going to give you copy/paste solutions that WON'T WORK. I'm going to teach you the strategy behind an exciting, ethusiasm-boosting, 100% ethical and guilt-free sales page that nurtures more of your warm leads to the sale!
The Sales Page Strategy Kit was developed to help you...
Understand the methodology behind a sales page that actually converts, so you can quickly write new pages with ease for your upcoming launches.
Articulate the benefits of your offer in an effective, ethical way that draws more ideal customers to the sale and gracefully helps non-ideal customers to exit.
Amplify the results of your launch emails and social media content, knowing your sales page is warming up hesitant leads who are on the fence.
Book up more of your group coaching spots or sell more digital products to people who are eager to work with you and don't balk at your rates.
Establish trust and credibility with your customers, encouraging more of them to purchase from you in the future even if they don't buy right now.
My methodology will teach you how to write sales pages with less overwhelm and speak your client's language so you can enjoy healthier launches.
Hi, I’m Kristen, your launch and marketing strategist!
I’ve been writing for brands since 2012 and launched Going Ultraviolet in 2018 as a direct response to the manipulative, hollow marketing tactics I saw filling my inbox.
What started as frustration-fueled research on ethical persuasion led to an epiphany:
Sales can be easy if you just treat your readers like humans, satisfy their need for information, and serve them to the sale.
An ethically-persuasive sales page is designed to fully support your new customers in their vulnerable window shopping phase by communicating the inclusions, quality, and value of your offerings with transparency and integrity. It should address your customer's hesitations clearly and honestly, and persuade with JOY instead of using inappropriate shame tactics to pressure readers into purchasing.
Humanized sales pages lead to qualified sales that feel good for you AND your customers, and stronger referrals going forward… helping you build a more profitable business in the long-term.
The Sales Page Strategy Kit includes:
Expert Templates
The very same builder and drafting templates I use with my custom copywriting clients, broken down with step-by-step instructions.
Video Tutorials
18+ video tutorials to give you guidance on your draft, section by section, and private access to a dummy sales page for inspiration.
Bonus Resources
Including a copy of my personal Testimonial Survey Swipe File, to help you gather more strategic testimonials from your customers.
Not all sales page templates are created equally.
I get it! There are so many sales page templates available and it's probably been difficult for you to choose which is best for your needs. Here are a few things that make mine different:
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I don't believe in sleazy sales. I'll never teach you how to coerce or manipulate your readers. My sales methodology is client-centered and ethically grounded. You can feel GOOD about the sales copy I teach you how to write in this kit, knowing your audience will feel supported and served when they read it.
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I don't believe copy/paste swipe files will help you make more money, so my strategy kits do NOT come with them. You'll need to write your OWN sales page in your OWN words and brand voice if you want it to be persuasive. I'll tell you what to write and where (and even throw in some ideas), but I won't do you a disservice by writing it all for you. Please trust me on this! Cheap fixes like swipe files don't last long and won't propel your business forward. Time is money. Do it right the first time or hire someone to do it for you.
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I don't believe sales pages should be so excruciatingly lengthy that your readers end up in NARNIA before they are led to the sale. As a copywriter, this is one of my biggest pet peeves in the entrepreneurial world. My sales page structure contains just 14 succinct and persuasive storytelling sections designed to meet your customer's needs as they consider your offer... without overwhelming them with an avalanche of unhelpful information or a pile-on of codependent emotional baggage.
Strategic Tutorials to Take You From Draft to DONE
Start Today & Finish At Your Own Pace
Are you a BIPOC business owner?
Reparations matter. I am now offering a BIPOC scholarship on the Sales Page Strategy Kit to make it more accessible to marginalized business owners who deserve the same shot at achieving their dreams! Please see my FAQ's for a scholarship code.
What Our Customers Are Saying
Real words from real business owners just like you!
“Kristen’s templates helped me go from zero to fully launched with my coaching services in just ONE MONTH! If you’re on the fence about snagging one of these templates, let me assure you - Kristen goes FULL FREAKING FORCE into everything she does. She holds nothing back.”
— KAYLAN, HIRING + LEADERSHIP COACH
Got Q's? I've got your A's!
What kind of business would benefit most from a sales page?
A sales page is a great fit for group coaching programs, monthly memberships, high-level masterminds, expensive services, digital products, online courses, passive income funnels, and more! Here's how I like to explain it: if your offer is complicated or you get a lot of hesitation from potential customers, a sales page will likely benefit you!
Does this kit include web page design templates?
While I hope to add design templates to this kit in the future, for now this template just comes with content strategy. You'll be able to hand off your new sales page copy to the designer or your choice OR copy and paste it into a new web page on your own.
Can you guarantee that I'll make more sales if I purchase your template?
It would be unethical of me to promise that you’ll become more profitable simply by downloading a resource from my template shop. Your profitability also depends on if your ideal audience really wants your product or service, how well you market yourself online, and how great your website traffic is. If your offering has been well-received by your ideal clients and you generally get good traffic to your website, my sales copy templates could be great tools to add to your sales funnel and may stand a very good chance at helping you to convert more warm leads.
Does this template include swipe file content that I can copy and paste into my own sales page?
Sales copy should be 100% unique to a brand in order to convert best. I would be doing you a major disservice to give you generic, copy/paste content. I’ll tell you what to write and where to add it to your sales page, but this is NOT a plug and play swipe file. This strategy template requires WORK on your part to ensure that your sales page stands the strongest chance at getting results. If you don’t have the time to write ethical, CUSTOM content for your brand, you need to pay someone to write it for you.
I'm a copywriter. Can I purchase this to use with my own copy clients?
Yes, you can purchase the Sales Page Template & Tutorials Kit if you're a copywriter! My terms are that you cannot take my methodology, wrap it up into a product, and sell it as your own. But you are 100% welcome to join, learn my strategy, and put it into practice with your custom clients. You're even allowed to add your own signature flare to it as you grow in confidence! Full terms and conditions are available here.
I have a membership or group coaching program. Can I license this template for my students?
I offer yearly commercial licenses for membership creators and coaches who would like to provide my templates to their students. A written contract and additional fee is required. Please email me at [email protected] for details.
I am looking for BIPOC scholarship information.
Reparations matter. I am now offering a BIPOC scholarship on the Sales Page Strategy Kit to make it more accessible to marginalized business owners who deserve the same shot at achieving their dreams!
BIPOC students, please use the code DREAM146PIF on the Pay In Full option or DREAM1462PP on the 2 Month Pay Plan option to take 50% total off of your purchase.
What's your refund policy?
Due to the digital nature of these templates, refunds are not accepted. By purchasing this product, you agree to these terms.
Before you write your next sales page, make sure you know how to do it effectively.
STOP wasting time using copy and paste methods from your favorite influencers that don't bring in results.
START infusing presence, generosity, and value into your content to catalyze customer excitement and trust that turns into healthier sales and happier profits!
We don’t do flimsy content around here. Expect actual strategies that you can put to work immediately.